Research. Insight. Impact.

Understanding people is a strategic advantage.

Sentient helps companies and government agencies anticipate how people think, decide, and act, so they can protect what they've built, adopt new technology responsibly, and lead with confidence in complex environments.

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Facility clearanceTop Secret
CertificationSBA 8(a)
OwnershipWoman-owned (WOSB)
ScheduleGSA MAS
CAGE7YYX4

Rigor of the academy. Relevance to the mission.

Every strategy, system, and technology ultimately runs through people. We help organizations see the cultures, beliefs, and incentives that drive how their employees, partners, competitors, and adversaries actually behave.

Founded by an anthropologist, Sentient brings applied research and deep cultural expertise to questions of risk, technology, and change. Our teams combine scholars, practitioners, and subject matter experts across private industry and the federal government.

Six disciplines, one through-line: People.

Each engagement pairs analytic depth with an understanding of the people it affects, from the boardroom to the field.

Research, foresight, and scenario exercises

Future studies, technology forecasting, and tabletop exercises that test strategies against how people will actually respond.

Evaluation, lessons learned, and program management

Qualitative research, program evaluation, and lessons learned analysis that show what is working and why, plus program management and administrative support.

Corporate counterintelligence and insider risk training

Training that teaches employees to recognize elicitation, social engineering, and recruitment attempts, built on our experience training security professionals.

Ethical and human-centered AI

Training for teams that build and deploy AI to recognize bias, cultural blind spots, and human impact, and to build ethical review into everyday work.

Geopolitical and socio-cultural analysis

Analysis of the regions (domestic or international), cultures, and risks to facilitate efficient operations and effective stakeholder engagement.

Curriculum design and training delivery

Training assessments, custom curricula, and expert-led instruction for in-person and remote audiences.

How we work

Senior experts lead every engagement, backed by a bench that scales to the work.

  • Academic rigor, operational relevance

    Applied research methods held to scholarly standards, resulting in tailored guidance targeted to key stakeholders.

  • Deep contextual, regional, and cultural expertise

    Culture, language, history, and local conditions give essential context to the problem you're facing. We make sure your decisions account for them.

  • Specialized subject matter experts

    A bench of specialists across multiple disciplines, assembled for each engagement.

  • A focused, responsive partner

    We prioritize discretion, whether we lead the work or join a larger team.

Contracting

Sentient is an SBA 8(a) certified, woman-owned small business holding a Top Secret facility clearance.

GSA Contract Holder
Federal supply schedule

GSA Multiple Award Schedule

Professional services available to federal buyers through GSA's Multiple Award Schedule.

Contract #47QRAA25D0079

UEI
CVNKN8BGRJJ6
CAGE
7YYX4

Start a conversation

info@sentientgroup.com
Founder and CEO
Morwari Zafar, Ph.D.
Phone
(510) 552-0425
Based in
Alexandria, Virginia