Culture, as a concept, is as complex as the very thing it describes. Socially, we “consume” culture in a multitude...
Alexandria, VA, Nov. 2017: The Sentient Group, a woman-owned venture, has launched to bring valuable human sciences insight to public and private sector organizations.
As observed by the Harvard Business Review, “From Silicon Valley to the Pentagon, people are beginning to realize that to effectively tackle today’s biggest social and technological challenges, we need to think critically about their human context” (JM Olejarz: 2017). Founded by Dr. Morwari Zafar, a University of Oxford-trained anthropologist, The Sentient Group adapts the human sciences to corporate cultures. With a focus on people and behavioral analysis, the company highlights the human context as a key aspect of what allows organizations to remain relevant and competitive in constantly evolving markets.
In an environment where corporate cultures define companies, Sentient provides critical trainings to ensure that companies mitigate risks associated with peer-to-peer workplace conduct. Whether it is assisting Fortune 500 companies define or review their corporate culture, access new global markets, or establish the value of products and services before a front-end investment, Sentient delivers. The company provides services including but not limited to:
- Facilitating cross-cultural engagements between investors and stakeholders
- Human resources, training, and capital management solutions
- Cross-cultural competency and emotional intelligence training
- Technical translation services
- Needs and feasibility assessments for products and services
The Sentient Group draws upon the leadership and expertise of Mr. Alex Anyse as partner. With a Global MBA from London School of Economics and Political Science, New York University Stern School of Business, and HEC Paris School of Management (TRIUM), Mr. Anyse galvanized critical management solutions for clients in the national security and private sectors as a founding partner of the MASY Group. He continues his record of success with The Sentient Group. Both Dr. Zafar and Mr. Anyse understand the importance of the human element in an increasingly-technological, multifaceted and complex inter-connected world